As the lead editorial producer for Rotten Tomatoes, I was the program manager for all major editorial projects. I designed templates with our engineering and design teams, worked with editorial to create project plans, created promotion schedules, and wrote some of our site's most-read content.

I wrote a full Twilight character guide that profiled each major character in the blockbuster series. The guide was sponsored by Vitamin Water and became one of our most viral editorial pieces of the year. Before it was cool to do so, I developed a promotion and social outreach strategy that resulted in tens of thousands of social media likes and mentions prior to the movie's release.