Cash App Borrow: New customer & upsell experiences
Description
Cash App
December 16, 2021
Cash App Borrow lets customers borrow money for a 5% flat fee. For new customers, we created a way for customers to instantly check how much money they could borrow (up to $200). This would not only reduce risk from a business perspective, it also helped set customers expectations and provided them with ways that they could increase their borrow limits over time.
Separately, we also created a new state to help customers who weren't eligible to borrow money learn how they could become eligible for the service.